My job is to develop strategy-based communication for companies and organisations. Brand development is at the core of everything I do.
After graduating at the Berlin University of the Arts, my work as an account planner took me to Berlin and Frankfurt. Working for various agencies, I gained extensive experience at both a national and international level. Since 2003 I have been working on a freelance basis, developing high-impact brand and communication strategies for my customers.
„Communication determines our perception. It is up to us how we communicate and therefore how we are perceived by others. That fascinates me over and over again.“
As a mediator and advisor, I mentor and coach management teams in strategy development and also facilitate decision-making processes.
Market analysis and target group research
Qualitative and quantitative research
Repositioning of brands
Working closely with experienced copywriters and linguists, I offer brand name and tagline development.
I focus on the creation of brand names that need to work in different languages and cultural contexts. Names covering the full spectrum – for products, services, companies, events, media and architecture.
When developing a tagline, the brand’s communication strategy always takes centre stage. I have an in-depth and analytical understanding of brands, markets and target groups as well as an intuitive grasp of their needs and what drives them.
„A brand name consists of just a few letters. It’s the essence of a brand. I ensure that the name brings the brand to life.“